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Freed’s Revenue Lift: Building a Lifecycle Program from Scratch
Learn how we drove an AI medical scribe startup drive 30% incremental subscription revenue through a new customer onboarding program.
Background
Freed, the #1 clinician-focused brand in healthcare, is an AI Medical scribe startup serving clinicians. Freed helps clinicians get their time back by transcribing in-person and telehealth visits into SOAP notes, using AI to personalize it to each clinicians' style.
Problem
Freed needed growth to meet its annual goals. With a lean Growth team and neither lifecycle tooling nor activation programs, Freed commissioned Sunny Launch to build out its first programs, quickly.
Approach
Sunny Launch called on its deep experience building-from-scratch, and collaborated closely with the Head of Growth and Product teams to establish Freed's lifecycle foundation:
New program builds. A deep end-to-end audit focusing on the customer, data, and tools, that culminated in an actionable strategy; followed by high-velocity execution.
High visibility. Sunny Launch co-developed a roadmap, with Freed's Head of Growth, to identify key milestones, deliverables, and dependencies, to maintain tight alignment on priorities and goals.
Highly collaborative. Sunny Launch acted as an embedded, autonomous member of the Freed team to advise and troubleshoot technical issues with Product & Engineering, and to advise on lifecycle's strategic direction with senior leadership.
Results
30% incremental lift in subscriptions, contributing to $5-10 millions in annualized revenue, through a multi-step, multi-channel Activation journey.
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